The Passion Project at Bocconi University, Milan

For the second time, Novoceram has been the subject of a case study at Milan’s Luigi Bocconi University, one of the most important international economics, management and finance universities.
After a presentation on the theme of experiential marketing in May 2009 illustrating L’Echappée Verte, the Temporary Shop in Paris, this time Novoceram presented its unconventional approach to the use of Internet and social networks in particularly, taking as an example The Passion Project, the new application on Novoceram’s Facebook page.

entree-bocconi-redim
The presentation took place during the Marketing Communication – from advertising to IMC (Integrated Marketing Communication) course held at SDA Bocconi, the prestigious university’s school of management.
The seven-day course developed the role of communications in building and managing a brand image.  The two modules included the methods used to develop a publicity campaign and on-line communications and create a direct marketing campaign… exactly the techniques put into practice in The Passion Project.

escalier-bocconi-redim
The method chosen by Novoceram for its activities on the social networks, mainly Facebook and Twitter, involves two complementary levels. On one hand, they are a means of communication and to promote customer loyalty, as explained in the article « The Fashion for Social Networks »; on the other, Novoceram has chosen to use the social networks to launch an unconventional integrated communications operation involving international bloggers to donate €5000 to a humanitarian charity. This operation is associated with the company’s main traditional communications event, the company stand at Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings, which will take up and complete the themes of the Facebook operation. The rules of the game are simple, you can find all details by clicking here. In harmony with the theme covered, the presentation by Isabella Soscia, coordinator of the course, with Francesco Catalano, Novoceram’s Marketing and Communications Manager, took place in distance learning, as shown in the screen shots below.

The Passion Project SDA BOCCONI2

The Passion Project SDA BOCCONI1

One comment :

  1. Due passion GF! Replichiamo presto!
    Grazie Francesco! Averti come ospite e come testimone è sempre un grande piacere e un grande onore.

    Isabella

    Reply

Comment this post

0 trackback

FEATURED POSTS

  • A Week-end with Ceramic Wood

    The similarity between Ceramic Wood and natural Wood, which it reproduces, is so perfect that it is almost impossible to distinguish them. Don’t believe us? Take few moments then and discover the Website page completely dedicated to Wood Effect Floor: let yourself be seduced by the 5 different Wood Effect Essences of the Napami collection […]

  • Maison des Sports – Montpellier

    Name : – Studio : CHABANNE & PARTENAIRES architectes Address: 6, cité de l’Ameublement 75011 PARIS France Web site : www.chabanne-architecte.fr Biography : fourth agency of architecture in France, 150 skilled employees, 4 agencies based in Paris, Lyon, Aix-en-Provence and Geneva, which offer an international experience and an ideal proximity to follow the project. Name […]

  • swimming pool Hamburg
    Swimming pool – Hamburg

    Name : Andreas Edye Studio : Andreas Edye Architekten Address : Steinhöft 11 Hamburg D-20459Germany Web site : www.edye-architekten.de Biography : We create unique spaces that match the personality and the individual wishes of our client. In common dialogue we develop a suitable solution. Each project is unique and receives its own style. – Name […]

  • Showroom Renault

    Name : Showroom Renault Typology : Showroom Year : – City : Lyon Surface : – m² Client : – Constructor : – Tiler : – Description : –  Products : NoName Elégance 60×60 rectifié   Why ? – 

  • Parkhotel – Kortrijk

    Name : Tom Adins Studio : Adins – Van Looveren Architecten Address : Industrieweg 118-3 Gand 9032 Belgie Web site : www.adins-vanlooveren.be Biography : – Name : Parkhotel Typology : Hotel Year : 2014 City : Courtrai Surface : – m² Client : – Constructor : – Tiler : – Description : – Products : […]

  • Hôtel Champs Fleuris – Morzine

    Name : Philippe Deletraz Studio : Atelier Deletraz Address : 2 rue du Parc Annemasse 74100France Website : www.atelier-deletraz.com Biography : – Follow us : – Name : Hôtel Champs Fleuris Typology : Public Building Year : 2013 City : Morzine Surface : 520 m2 Client : – Builder : – Tiler : Carrelage Angel […]

  • Carrelage Hotel Ieper
    Hospital Ieper

    Name : BOECKX Studio : BOECKX Address : Torhoutsesteenweg 52BE-8400 OOSTENDE Web site : www.boeckx.be Description : – Follow-us : – Name : Hospital Ieper Typology : Hospital Year : – City : Ieper (Belgium) Surface : – m² Client : – Constructor : – Tiler : – Description : –  Products : – Voyage […]

  • Carrelage Hotel Creole SPA
    Hotel Creole SPA

    Name : La Créole Beach Typology : Hotel Spa Year : – City : Guadeloupe Surface : – m² Client : – Constructor : – Tiler : – Description : –  Products : – No Name Elégance 60×60 rectifié   Why ? – 

  • Carrelage Marchand de Glace Amorino
    Amorino

    Name : Amorino Typology : Shop Year : – City : Paris Surface : – m² Client : – Constructor : – Tiler : – Description : –  Products : – Samsara Ardoise Structuré 45×45 cm   Why ? – 

  • 16 libbre
    16 LIBBRE Bakery Café

    Name : 16 LIBBRE Bakery Café Typology : Bakery Café Year : – City : Marcianise (Italy) Surface : – m² Client : – Constructor : – Tiler : – Description : –  Products : – Origine Argile 15×90 cm   Why ? – 

TwitFollow us on TwitterTwitter
@Novoceram
Novoceram (since 1863) is an important wall and floor ceramic porcelain tiles producer in the #ceramics sector. twitter followers
NEWSLETTER
Enter your e-mail to subscribe.