Press Release: Cersaie 2011 «The Passion Project»

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Novoceram - Cersaie 2011 The Passion Project

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CERSAIE 2011: THE PASSION PROJECT – An online spy game and a booth awarded at Cersaie Awards 2011

Novoceram, French ceramics manufacturer since 1863, celebrates the power of Passion with « The Passion Project »: a multichannel operation that includes an online spy game on his Facebook page and an exhibition stand at Cersaie 2011, in the style of the great spy films of the 70s, who won the Best Design Exhibit Award.

Novoceram, French ceramics manufacturer since 1863, presents at Cersaie 2011, the International Exhibition of Ceramic Tile and Bathroom Furnishings, « The Passion Project« : an operation on two fronts – online and offline – to celebrate the power of Passion.

On line: The Novoceram Facebook fan pagebecomes the scene of a friendly competition between three French bloggers, Mercotte, Bango and Vincent, selected to represent each his own Passion: cooking, design and art. To win the challenge, the three bloggers invite their readers to participate in a quiz on the fan page where becoming secret agents to accumulate points in favor of a non-profit association to which the winner blogger will donate the prize of 5000 Euros raffled by Novoceram.

Off line: The booth at Cersaie 2011, is designed by Francesco Catalano as a real haven for secret agents, in the style of the great spy movies of the 70s, to take up the theme of the game online. Three major areas are dedicated to bloggers, protagonists of the online game, who tell there their own story and their own vision of the Passion, while three imposing video walls shows the faces of Facebook Fans of Novoceram involved in the game, creating a continuity between the stand and the application online.

The booth is also a perfect exhibition space for the products of Novoceram: the ceramic wood Noa, the stone effect collections Cast and Icône, the bathroom wall tiles Madras and the system Novoceram Outdoor plus.

The stand The Passion Project received the prestigious Best Exhibit Design Award 2011: precise evidence of its own thesis, demonstrating that Passion is the best ingredient of every small and great success.

To follow the backstage and all the secrets of « The Passion Project » and to (re)discover all the other Novoceram events, visit the website or the Facebook page.

SYNTHETIC INFORMATION

NAME :The Passion Project
CONTEXT :Cersaie 2011
TYPOLOGY :Exhibition stand
INTERIOR DESIGN : Francesco Catalano
SURFACE : 220m²
INSPIRATION :The phenomenon of social networksClassical spy films of the seventies
ADDRESS :Pavillon 18, Stand B42 – C39Bologna Fair District – Bologna (BO), Italy
DATES :From 20nd to 24th of September 2011
OPENING TIMES : From 9.00 to 19.00

THE COMPANY

The story of Novoceram started in 1863 in Saint-Vallier-sur-Rhône. With its 4 million m2 of annual production, 40 million Euros of sales, a production site surface of 90,000 m2 and 170 employees, the company is one of the leading producers of ceramic tiles in France. The first French ceramic tile company to obtain the Ecolabel award and the only French ceramic producer to obtain the ISO 14001 certification for its environmental management system, since 2000 Novoceram has been part of the Gruppo Concorde, one of the largest producers of ceramic tiles in Europe.

THE DESIGNER

Francesco Catalano is the designer behind all the booths and exhibition spaces of Novoceram. He is Marketing Manager and Art Director for the company and owner of his own interior design firm based in Reggio Emilia (Italy) specialized in bold, unconventional interiors for commercial and residential environments. His work is recognized throughout the design community, winning awards like the prestigious Etoile of the Observeur du Design, in France, and several nominations to the Compasso d’Oro, in Italy. He is also a prolific author of marketing books and articles. In 2010 he founded the blog Gorgonia where he shares his knowledge about marketing and design.

INFORMATION AND INTERVIEWS

Our press office, the whole Novoceram team and Management are at your disposal for any further information or for an interview about the booths, the products or the company. Do not hesitate to contact us at: pressoffice@novoceram.fr.

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