Press Release: Le Consortium 2012 – « ExPosés »

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EXPOSÉS, SHOOT YOUR FLOOR! – A photographic journey from single fired tiles to internet

Novoceram, French ceramics manufacturer since 1863, presents an online competition and a photo exhibition at the Contemporary Art Centre « The Consortium » of Dijon, both celebrating the extraordinary evolution of ceramic technology in recent decades and the changes that it has led to our everyday scenarios.

Novoceram, French ceramics manufacturer since 1863, presents « ExPosés, Shoot your floor!« , a multi-channel event, that begins with a an online contest on the Facebook page of the company and continues with a photography exhibition in the spaces of the Centre for Contemporary Art « Le Consortium » in Dijon (France) where the images and the content posted by fans are staged between the artworks of the great masters of contemporary art, exposed throughout the building.

The exhibition combines photographs with ceramic materials of last generation to approach the topic of the extraordinary evolution of ceramic technology which occurred over the last decades and analyze how it has affected our everyday scenarios.

Taking part in the online contest is simple: participants must send an original picture of their selves on their old tiled floor. The author of the photo who gets the most votes wins a tablet iPad 2 Wifi 16 Go blanc Apple while the author of a second image chosen by the internal jury of Novoceram wins a GPS GPS TomTom XXL Classic Europe.

The best photos of the contest take stage at an exhibition in the spaces of the centre « Le Consortium » among other photographs by Roe Ethridge, installations by Valérie Snoebeck, and other important pieces of contemporary and modern art by masters such as Fernand Léger, Gustave Courbet, Jean Lurçat and other important artists collected in the exhibition « Le Monde comme volonté et comme papier peint ».

To follow the backstage and all the secrets of  » ExPosés, Shoot your floor! » and to (re)discover all the other Novoceram events, visit the website or the Facebook page.

SYNTHETIC INFORMATION

NAME :ExPosés, Shoot your floor!
CONTEXT :Corporate event
TYPOLOGY :Photography exhibition and Photography contest online
INTERIOR DESIGN : Francesco Catalano
SURFACE : 2000 m²
INSPIRATION :The evolution of ceramic technology and the changes that it lead to our everyday scenarios
ADDRESS :Le Consortium
37 Rue de Longvic, 21000 Dijon (France)
DATES :From 28th of May to 3rd of June 2012
OPENING TIMES : From 18.00 to 24.00

THE COMPANY

The story of Novoceram started in 1863 in Saint-Vallier-sur-Rhône. With its 4 million m2 of annual production, 40 million Euros of sales, a production site surface of 90,000 m2 and 170 employees, the company is one of the leading producers of ceramic tiles in France. The first French ceramic tile company to obtain the Ecolabel award and the only French ceramic producer to obtain the ISO 14001 certification for its environmental management system, since 2000 Novoceram has been part of the Gruppo Concorde, one of the largest producers of ceramic tiles in Europe.

THE DESIGNER

Francesco Catalano is the designer behind all the booths and exhibition spaces of Novoceram. He is Marketing Manager and Art Director for the company and owner of his own interior design firm based in Reggio Emilia (Italy) specialized in bold, unconventional interiors for commercial and residential environments. His work is recognized throughout the design community, winning awards like the prestigious Etoile of the Observeur du Design, in France, and several nominations to the Compasso d’Oro, in Italy. He is also a prolific author of marketing books and articles. In 2010 he founded the blog Gorgonia where he shares his knowledge about marketing and design.

INFORMATION AND INTERVIEWS

Our press office, the whole Novoceram team and Management are at your disposal for any further information or for an interview about the booths, the products or the company. Do not hesitate to contact us at: pressoffice@novoceram.fr.

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1/ Event ExPosés – Le Consortium

2/ Discover the collections Noa, Cast, Vertige, Florilège, Standard Evolution

3/ Discover our Facebook album ExPosés 2012 – Le Consortium

4/ Discover our Facebook album ExPosés 2012 – Shoot your floor

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