Press Release : « The Passion Project – Licence to Click ! »

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The Passion Project : Licence to Click

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« The Passion Project : Licence to Click » – (Not an im)Possible mission on Facebook

Novoceram, French manufacturer of ceramic since 1863, celebrates the power of passion with « «The Passion Project»: a multichannel campaign made of an online game on its Facebook Page and its 70’s spy-movies inspired Stand at Cersaie 2011, the main traditional mean of Communication of the Brand.

Novoceram, French manufacturer of ceramic since 1863, presents « The Passion Project »: twofold operation – online and offline – to celebrate the power of Passion : the secret ingredient that drives us to do more and more, better and better.

On line: the Facebook page ofNovoceram becomes the scene of a friendly competition between 3 french bloggers, Mercotte, Bango (Cabaroc) and Vincent (Blog Esprit Design), selected to represent each his own Passion: cooking, design and art. To win the challenge, the three bloggers invite their readers to participate in a quiz on the fan page. The game consists in becoming secret agents to accumulate points in favor of a non-profit association to whom the winner blogger will donate the prize of 5000 Euros raffled off by Novoceram. To light up the challenge, others blogger have been involved to amplify the scale of the event.

Off line: The booth at Cersaie 2011, is designed by Francesco Catalano as a real haven for secret agents, in the style of the great spy movies of the 70s, to take up the theme of the game online. Three major areas are dedicated to the bloggers, protagonists of the online game, where they tell their own story and their own vision of the Passion, while three imposing video walls shows the faces of the participant Novoceram Facebook Fans, creating this way a continuity between the stand and the online application.. The booth The Passion Project has been awarded the prestigious Best Design Exhibit Award 2011: an impressive demonstration that Passion actually is an irreplaceable element of any small or great success.

To discover all the secrets of « The Passion Project » and to (re)discover all the other Novoceram marketing campaigns, visit the Website or the Facebook page.

SYNTHETIC INFORMATION

NAME: The Passion Project
CONTEXT : Cersaie 2011
TYPOLOGY: Online Marketing Campaign
INSPIRATION : ’70s Spy-movies
DATES : June-September 2011

THE COMPANY

The story ofNovoceram started in 1863 in Saint-Vallier-sur-Rhône. With its 4 million m2 of annual production, 40million Euro of sales, a production site surface of 90.000 m² and 170 employees, the company is one of the leading producers of ceramic tiles in France. The first French ceramic tile company to obtain the Ecolabel, award and the only French ceramic producer to obtain the ISO 14001 certification for its environmental management system. Since 2000Novoceram has been part of the Concorde Group, one of the largest producers of ceramic tiles in Europe.

INFORMATION AND INTERVIEWS:

Our press office, the whole Novoceram team and Management are at your
disposal for any further information or for an interview about the booths, the products or the company. Do nothesitate to contact us at: pressoffice@novoceram.fr.

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1/The event : The Passion Project – Cersaie 2011

2/ Articles on the Blog : Novoceram reveals the names of its 3 Passion Leaders, Mercotte, Blog Esprit Design and Bango

3/ Articles on the Blog : Novoceram organises a fun game for three good causes, Toutes à l’école, Action Contre la Faim and Fondation Anouk

4/ Article on the Blog : Novoceram prepares The Passion Project

5/ Article on the Blog : The Passion Project: I want you!

6/ Article on the Blog : Novoceram launches a new game on Facebook, The Passion Project

7/ Article on the Blog : The Hall of Fame of The Passion Project

8/ Article on the Blog : A passionating day in Lyon with the Passion Leaders

9/ Article on the Blog : And teh winner is…Action Contre la Faim !

10/ Have a look at our Album on Facebook Cersaie 2011 – The Passion Project

11/ Have a look at our Album on Google+ Cersaie 2011 – The Passion Project

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