OTTO, TO SPIN OUT LOVE’S SWEET DREAM – Six humouros videos illustrate puns on Otto tiles
Novoceram, French ceramics manufacturer since 1863, launches a communication campaign via videos illustrating puns around the benefits of the Otto collection, a tile for the outside in 2 cm thick.
Novoceram, French ceramic manufacturer since 1863, has launched a campaign to launch the Otto collection, a 2 cm thick outdoor tile that can be placed on plots, on gravel or using an adhesive technique.
This campaign extols the virtues of Otto tiles as well as the Outdoor Plus range and its installation system on studs. A series of six videos, produced by Novoceram, humorously portrays a couple in six different situations for which Otto and his pose system are the perfect choice « to spin out love’s sweet dream ». These situations illustrate word games with the name of the collection and highlight the advantages of the range:
« Ottonome »: with the possibility of laying on a plot, Otto tiles can be simply installed in complete autonomy.
« Ottoportrait »: Otto is a collection with a minimalist aspect assumes, easy to appropriate.
« Ottoritaire »: a system of laying on plot allows to raise and change the slabs easily.
« Ottodidact »: tutorial videos with advices of pose.
« Ottoctone »: 100% made in France
« Ottop »: an elegant and refined collection, easy to install that allows you to enjoy its terrace without waiting.
The history of Novoceram starts in 1863, in Saint-Vallier-sur-Rhône. With its 4 million m2 of annual production, 40 million euro turnover, 90,000 m2 of tile surface covered and 170 employees, today the company is one of the leading manufactures in the French ceramic industry. Novoceram adopts a constant and coherent environmental policy that has enabled it to obtain ISO 14001 certification for its Environmental Management System and ISO 15001 certification for its Energy Management System. Novoceram has been part of the Concorde Group, one of the major producers of ceramic cladding in Europe, since 2000.
INFORMATION AND INTERVIEWS
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