Photographs of the stand which won the best design prize at the 2011 Cersaie Awards

The Passion Project operation which began life on Novoceram’s Facebook page took concrete form in a 220 m² stand inaugurated on Tuesday 20 September 2011 at Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings in Bologna.


From the outside, the stand resembled an imposing modern building, reminiscent of a headquarters for secret agents, organised into three large areas, each dedicated to a new collection.


Inside, visitors found the faces of the Passion Agents, the Novoceram fans taking part in the on-line game, scrolling across giant video walls at the back of the stand.



The entire surface of a mirror more than 3 m high was also dedicated to the Passion Agents to thank them for their participation and support.


To echo the on-line operation which recreates the atmosphere of a special mission for secret agents, the stand was in the style of famous spy films of the 1970s.


The large central corridor enabled visitors to move freely through the three main sections of the stand presenting the latest news from the company and the 3 Passion Leaders.


The application launched last June on  Novoceram’s Facebook page was also present on the stand thanks to three touch screens connected to Novoceram’s on-line channels –, flickr, twitter and of course, Visitors could therefore become Novoceram fans to play and vote for one of the three no-profit organisations.


The stand won the Cersaie Award 2011, standing out among the more than 1000 exhibitors for its design, innovation and image communication.  The winner’s rosette was hung from one of the outside walls.  To find out more about the award, read the blog article on the Cersaie Awards ceremony.


On the floors, the patterns marked out by the tiles defined the various areas and highlighted the sizes and finishes of the new collections: Noa the surprising ceramic parquet and Vals, inspired by Vals stone.


Bathed in light, the immense dividing walls presented the new Icône collection in which the most modern of technologies  re-invents ancient French stone.  Behind the reception, visitors could admire the new Madras wall tiles interpreting the magic of Indian stone.  Novoceram Outdoor plus, the new raised laying system, was presented at the entrance, alongside Alliance, the latest gem in the Novoceram Art line.


The general effect of the stand was a mélange of great modernity (thanks to the numerous screens) and simplicity, with an echo of 1970′s style coming from the range of bright colours.


  1. dear general manager
    good day
    happy ne year fore all 2012. novaceram the bes of tee pest.

  2. happy new year 2012 novaceram


Comment this post


  • Parhotel Kortrijk novoceram
    Parkhotel – Kortrijk

    Name : Tom Adins Studio : Adins – Van Looveren Architecten Address : Industrieweg 118-3 Gand 9032 Belgie Web site : Biography : - Name : Parkhotel Typology : Hotel Year : 2014 City : Courtrai Surface : - m² Client : - Constructor : - Tiler : - Description : - Products : ...

  • swimming pool Hamburg
    Swimming pool – Hamburg

    Name : Andreas Edye Studio : Andreas Edye Architekten Address : Steinhöft 11 Hamburg D-20459Germany Web site : Biography : We create unique spaces that match the personality and the individual wishes of our client. In common dialogue we develop a suitable solution. Each project is unique and receives its own style. - Name ...

  • chocolaterie-thumb
    La Chocolaterie – Craponne

    Name : - Studio : Richard Bagur Architecte d’intérieur Address : 21 rue ClaudiaLyon69002France Web site : Biography : We want to create a unique identity for each client through space and decorative ambiance, combining volumes, materials and colors. Follow us : - Name : La Chocolaterie Typology : Shop Year : - City ...

  • Housing Hotel Dieu Marseille Tangram Architectes
    Housing Hôtel-Dieu – Marseille

    Name : Aline Charrière Studio : Tangram Architectes Address : 10, rue Virgile Marron Marseille 13005France Web site : Biography: Interior designer graduated from the Ecole Boulle in Paris and Architect with state diploma of the school of architecture of Marseille-Luminy. She has joined the atelier Tangram in August 2008 and works in partnership ...

  • Hotel Renaissance Aix en Provence Reflexion Paysage
    H. Renaissance – Aix en Provence

    Name : Yoran Morvant Studio : Réflexion Paysage Address : Pôle d’activité d’Éguilles – Le Raphaël – 25 rue Topaze13510France Website : Biography : REFLEXION PAYSAGE consists of 2 partners: a Architecte-Paysagiste/Urbaniste, Nicolas MOINGEON and a Graphic Designer / Designer space, Yoran MORVANT. Follow us : Name: Hotel Renaissance Typology : Hotel Year : ...

  • maumy-thumb
    Café de l’Horloge – Chambery

    Name : Emmanuel Maumy Studio : EMC2 Studio Address : - - -- Website : Biography : - Follow us : Name : Crea Design Studio : Crea Design Address : Rue SommeillerMery73420France Internet site : Description : - Suivez-nous : - Name : Café de l’Horloge Typology : Public Building Year : ...

  • hotel-champ-fleuris-thumb
    Hôtel Champs Fleuris – Morzine

    Name : Philippe Deletraz Studio : Atelier Deletraz Address : 2 rue du Parc Annemasse 74100France Website : Biography : - Follow us : - Name : Hôtel Champs Fleuris Typology : Public Building Year : 2013 City : Morzine Surface : 520 m2 Client : - Builder : - Tiler : Carrelage Angel ...

  • thumbparty
    The Party

    The contemporary stand reinterprets the famous scene of the film « Hollywood Party » by Blake Edwards.. A villa in a modernist style studded of yesterday and today design classics, with which the company designs a new, unpublished declination of the Novoceram living. Essential spaces completely covered with new ceramic collections of the house, where the purity ...

  • blog011
    The Party : the new Novoceram booth at Cersaie 2013

    After the inauguration of the showroom in Saint Vallier and the online competition  » Happy Birthday Novoceram », Novoceram continues its initiatives to celebrate its 150th birthday with a new stand at Cersaie 2013 , the International Exhibition of ceramic Tile and Bathroom Furnishings , to be held in Bologna, from23 to 27 September 2013. Confirm on ...

  • jeu-concours-thumb-en
    The Photo Contest « Happy Bithday Novoceram »

    Novoceram invites you to participate to the new Photo Contest “Happy Birthday Novoceram”, created to celebrate its 150° anniversary of the company’s foundation. Until when can I participate? You can participate until the 30th of semptember (6:30 p.m. london). The members of the Jury will have a week to decide and communicate the names of ...

TwitFollow us on TwitterTwitter
Novoceram (since 1863) is an important wall and floor ceramic porcelain tiles producer in the #ceramics sector.
Enter your e-mail to subscribe.