White tiles reflect light in a pleasing way and guarantee a brighter floor than any other colour. White ensures a well-defined sense of space and makes the room seem larger. This ever up-to-date colour appears in various shades, warmer or cooler, in many Novoceram series. At times it is even enhanced by applications of reflective or satin-finish materials that multiply the reflections. If a matt surface symbolises and recalls purity, shiny white is associated with the refinement and elegance of contemporary decoration.