Press Release

Adage Collection


Adage - Marble look wall and floor tiles for indoor use

Novoceram, French ceramic producer since 1863, unveils a collection of tiles in coloured body porcelain stoneware white, marble effect for the interior.

Adage is a collection of tiles in coloured body porcelain stoneware that Novoceram, French ceramic producer since 1863, has designed for interior floors and walls.

Adage proposes the reinterpretation in ceramic material of four classic Italian white-based marbles in an innovative matte finish with extraordinary technical features.

Thanks to the development of a new exclusive material, it was in fact possible to obtain an extremely matte surface that is pleasant to the touch, which nevertheless has exceptional characteristics of resistance to wear, scratches and slipping. This makes it possible to use Adage marble-effect porcelain stoneware tiles in all those contexts where technical characteristics are required that would be prohibitive both for the natural material and for the ceramic reproductions in glossy finish.

Also from an aesthetic point of view, the non-reflective and almost sugary aspect gives the floor a new and contemporary connotation, which however is connected to a type of surface finish that natural marble distributors are increasingly proposing to replace the classic glossy and reflective finish.

Adage is offered in Calacatta versions, with marked and important veins with shades ranging from warm gray, to ocher, to rust; Statuario, with the classic bluish gray veins of ample breadth; Arabescato, a precious arabesque of golden veins that fade into greenish details; Michelangelo, a pure white just drawn by light bluish gray veins.
In addition to the 60×120 and 80×80 porcelain stoneware floor sizes, the four Adage marbles are also available in a white-body and glossy finish wall version.

The decorative proposal is enriched by an 8×80 cm stoneware strip, a 5×5 cm mosaic and a precious decorated mosaic.

To find out more about Adage and (re)discover all the Novoceram collections, visit our official website or join our Facebook page.


INTENDED USE: Floor and wall tiles for indoor use
TECHNOLOGY: Coloured in body porcelain stoneware
COLOURS: Calacatta, Statuario, Arabescato, Michelangelo
TILE SIZES: 80×80 cm, 60×60 cm, 8×60 cm, Mosaico 5×5 cm 5 colonne, Mosaïque 28×35 cm


ISO EN 9001: norm that sets out the requirements related to the company’s quality management system that is part of a continual improvement at all levels which include: customer relations, willingness to communicate, internal organisation, relations with suppliers and production processes.
ISO EN 14001 : norm that sets out the requirements related to the environmental management system, based on environmental commitment, on strict standards and increasingly ambitious goals that the company has implemented to control and reduce its impact on the environment and to improve its performance continuously.
ISO EN 50001 : norm that sets out the requirements related to energy management systems. This certification, driven by the wish to better control and optimise energy consumption, is the logical continuation of a continual improvement approach and an environmental commitment.


UPEC Classification: determines if the products are suitable for the premises for which they were designed. The ISO standards define the criteria used for this classification that evaluate the resistance of tiles to wear, puncturing, water, stains and chemicals.
Indoor emissions: index which measures emissions of volatile substances posing a risk of inhalation toxicity. All our tiles are assigned A +, – the best note in this classification. Furthermore, as they do not contain Volatile Organic Compounds (VOCs), they even outperform all the requirements of the A+ classification.
– Novoceram products are involved in obtaining various ecological certifications for the construction industry such as the American certification, LEED (Leadership in Energy and Environmental Design). Novoceram has also commissioned the PEF (Environmental Performance Footprint) and EPD (Environmental Product Declaration) of its products, which indicate the potential environmental impact of a product throughout its entire life cycle.


Our press office, the whole Novoceram team and Management are at your disposal for any further information or for an interview about the booths, the products or the company. Do not hesitate to contact us at:

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