Press Release

Cersaie 2022 “Chlorophylle”


Cersaie 2022 : Chlorophylle - A huge greenhouse where ceramics can grown

Novoceram, French manufacturer of ceramics since 1863, presents its "Chlorophylle" stand, a huge greenhouse where greenery and ceramics abound at Cersaie, the International Exhibition of Ceramics for Architecture and Bathroom Furnishings in Bologna.

Novoceram presents “Chlorophylle”, a stand that responds to a collective desire for greenery. Plants are nicely invading our interiors, gardens and terraces, so Novoceram wanted to create a world that reflected this organic trend by building a huge greenhouse full of plants and new ceramic collections for the 2022 edition of Cersaie, the International Exhibition of Ceramics for Architecture and Bathroom Furnishings, which will take place from 26 to 30 September in Bologna.

The stand invites visitors to stroll through the lair of a nurseryman where plants and ceramics culture coexist. In this unique incubator of new products, Novoceram followed the growth and development of its seven new collections:

  • Adage, a marble-look collection that reinterprets four classic Italian marbles in a matt finish.
  • Ojala, a terracotta-look tile in a range of warm colours for interiors and exteriors
  • Zéphyr, a Bali stone look tile that invites you to travel..
  • Lombok, a wood-look tile in 2cm thickness
  • Matic a cement-look tile that completes our range.

Two new products have also been added to the Novoceram Art range:

  • Osmose a hexagonal collection with four patterns and three warm colours that perfectly match the Ojala collection
  • Parallaxe an art deco style tile whose elegance perfectly matches the new Adage collection

To follow the backstage and all the secrets of « Chlorophylle» and to (re)discover all the other Novoceram events, visit the website or the Facebook page.


NAME :Chlorophylle
CONTEXT :Cersaie 2022
TYPOLOGY :Exhibition stand
SURFACE : 240m²
INSPIRATION : A huge greenhouse where Novoceram has cultivated ceramics, namely its seven new collections.
ADDRESS : Pavilion 37, Stand B76 – C75, Bologna Fair District – Bologna (BO), Italy
DATES :From 26 to 30 September 2022
OPENING TIMES : From 9.00 to 19.00


The story of Novoceram started in 1863 in Saint-Vallier-sur-Rhône. With its 4 million m² of annual production, 42 million Euros of sales, a production site surface of 120,000 m² and 170 employees, the company is one of the leading producers of ceramic tiles in France. Novoceram adopts a constant and coherent environmental policy that has enabled it to obtain ISO 14001 certification for its Environmental Management System and ISO 50001 certification for its Energy Management System. Novoceram has been part of the group Gruppo Concorde, one of the major producers of ceramic cladding in Europe, since 2000.


Our press office, the whole Novoceram team and Management are at your disposal for any further information or for an interview about the booths, the products or the company. Do not hesitate to contact us at:

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