Press Release

Cersaie 2019 «Pastel»


A jewel of sweetness to unveil novelties full of character

Novoceram, French manufacturer of ceramic since 1863, presents its «Pastel» booth: a showcase full of softness and character to unveil their new collections at the Cersaie 2019, the International Exhibition of Ceramic Tile and Bathroom Furnishings in Bologna, Italy.

From September 23rd to 27th 2019 in Bologna, Novoceram presents its “Pastel” stand at the Cersaie, the International Exhibition of Ceramics for Architecture and Furnishings for Bathrooms. There, enclosed in a showroom made of pure softness, their new collections are unveiled.

In a soothing, tender and delicate atmosphere, the “Pastel” scenography plays with bright tones of powder pink, celeste, champagne yellow, peach, pale green. Amid this explosion of bright colors the new Novoceram collections are a strong contrast with their pure graphic identity.

At the reception the geometric style of the Dilemme collection welcomes you, with ceramic wall and floor tiles expressing the three-dimensional lines that recall the Shantung textiles. The salon, a chic chat room, presents Tiber, a novelty that faithfully reproduces one of the most used Roman stones, travertine. In the office space, the unexpected Kawaii collection is unveiled, a way for Novoceram to express its individuality with an atypical composition. The collection is inspired by the “Kawaii” trend – the concept of “cuteness” – originally a Japanese joyful and sparkling graphic style developed in response to its rigid side of post-war culture.

Behind a series of pictures that brings a touch of “je ne sais quoi” both offbeat and witty, the Teranga and Losa collections are here visible in their natural strength. Teranga, a cement-look collection with subtle cracking effects, is available in 6 colors as well as in the new 90×90 cm and 80×80 cm formats. Finally, the Losa collection, a tile rich in range for indoor and outdoor that offers many formats, ranging from 5×60 to 120×120 cm. This very natural tiling, very nuanced, reproduces with fidelity the stone Lauze.

To follow the backstage and all the secrets of « Pastel » and to (re)discover all the other Novoceram events, visit the website or the Facebook page.


NAME :Pastel
CONTEXT :Cersaie 2019
TYPOLOGY :Exhibition stand
SURFACE : 220m²
INSPIRATION : A tender and delicate atmosphere “Pastel” to present the new Novoceram collections
ADDRESS : Pavilion 18, Stand B42 – C39, Bologna Fair District – Bologna (BO), Italy
DATES :From 23 to 27 September 2019
OPENING TIMES : From 9.00 to 19.00


The story of Novoceram started in 1863 in Saint-Vallier-sur-Rhône. With its 4 million m² of annual production, 42 million Euros of sales, a production site surface of 120,000 m² and 170 employees, the company is one of the leading producers of ceramic tiles in France. Novoceram adopts a constant and coherent environmental policy that has enabled it to obtain ISO 14001 certification for its Environmental Management System and ISO 50001 certification for its Energy Management System. Novoceram has been part of the group Gruppo Concorde, one of the major producers of ceramic cladding in Europe, since 2000.


Our press office, the whole Novoceram team and Management are at your disposal for any further information or for an interview about the booths, the products or the company. Do not hesitate to contact us at:

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