Press Release

Cersaie 2021 “Oasis”


Cersaie 2021: OASIS - A contemporary journey through an oasis full of novelties

Novoceram, French manufacturer of ceramic since 1863, presents its “Oasis” stand that satisfies our desire to escape at the Cersaie 2021, the International Exhibition of Ceramic Tile and Bathroom Furnishings in Bologna, Italy.

From 27 September to 1 October 2021, Novoceram is presenting in Bologna its “Oasis” stand, a peaceful island in the colours of the Maghreb to travel with the imagination, inside and outside the Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings.

This year, the stand is shaped by new priorities, namely all sanitary measures including proper ventilation and social distance that are currently in force. This occasion also marks the return of our creative projects, which have always been guided by enthusiasm and passion. The inspiration of Oasis comes from North African materials and warm colours, and without falling into stereotypes, these elements become the symbol of an imaginary journey.

The stand is divided in two parts by a hallway where the great 2022 novelty is displayed: the 80×80 format. These dimensions, which confirm the large format trend on the market, are becoming increasingly present in our range of products and are available in five of our collections, with 14 articles.

In addition, this peculiar year is also different from others because of the abundance of new collections, which are the ten following:

  • Way, a ceramic stone with a strong character
  • Otto, tiles with a mineral and minimalist stone look
  • Abéa, a ceramic wood with an authentic spirit
  • Racines, stone effect tiles that are inspired by a traditional French stone
  • Château, a stone effect which evokes the charm of Mediterranean tiles
  • Performance, technical porcelain stoneware tiles with an advanced field of application
  • Éclipse which decorates walls with its elegant design

And our three new Novoceram Art collections:

  • Bohème which modernizes cement tiles
  • Bloom with its plant patterns for a flowered decor
  • Licorne that explores an enchanting world

All of these completely expresses their identity in the stand, which is composed of a reception, a bathroom and some casual places to meet.


The story of Novoceram started in 1863 in Saint-Vallier-sur-Rhône. With its 4 million m² of annual production, 42 million Euros of sales, a production site surface of 120,000 m² and 170 employees, the company is one of the leading producers of ceramic tiles in France. Novoceram adopts a constant and coherent environmental policy that has enabled it to obtain ISO 14001 certification for its Environmental Management System and ISO 50001 certification for its Energy Management System. Novoceram has been part of the group Gruppo Concorde, one of the major producers of ceramic cladding in Europe, since 2000.


Our press office, the whole Novoceram team and Management are at your disposal for any further information or for an interview about the booths, the products or the company. Do not hesitate to contact us at:

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