Press Release

Way collection


Way - Stone look wall and floor tiles for indoor and outdoor use

Novoceram, French ceramic producer since 1863, unveils a collection of tiles in coloured body porcelain stoneware for indoor and outdoor use that reinvents the natural magnificence of an Italian stone in a contemporary way.

Way is a collection of tiles in coloured body porcelain stoneware that Novoceram, French ceramic producer since 1863, has designed for interior and exterior floors and walls.

Way is an ideal collection so that residential and commercial projects can show a unique design that stands out and makes a strong impression. Inspired by a stone from a small village in the heart of the Italian Apuan Alps, this ceramic stone has a distinctly contemporary and graphic character.

The tile surface is decorated with many white mineral veins, taken exactly from the original material, which contrast with the background rich in shades of grey. The collection has two colours: Fer and Quartz. The first is identical to the ash-coloured original stone while the second is an interpretation in a lighter version.

The Way collection is available in various formats including 5×60 cm, 30×60 cm, but also 60×60 cm, 80×80 cm and 60×120 cm that are available in two thicknesses, 9 mm for interiors and 2 cm, in the Outdoor plus range, for an exterior installation.

To find out more about Way and (re)discover all the Novoceram collections, visit our official website or join our Facebook page.


INTENDED USE: Floor and wall tiles for indoor and outdoor use
TECHNOLOGY: Coloured in body porcelain stoneware
COLOURS: Quartz, Fer
TILE SIZES: 80×80 cm, 60×120 cm, 60×60 cm, 30×60 cm, 5×60 cm, 80×80 cm Outdoor Plus, 60×120 cm Outdoor Plus, 5×60 cm Outdoor Plus
FINISHING TOUCH: Smooth and non-slip


ISO EN 9001: norm that sets out the requirements related to the company’s quality management system that is part of a continual improvement at all levels which include: customer relations, willingness to communicate, internal organisation, relations with suppliers and production processes.
ISO EN 14001 : norm that sets out the requirements related to the environmental management system, based on environmental commitment, on strict standards and increasingly ambitious goals that the company has implemented to control and reduce its impact on the environment and to improve its performance continuously.
ISO EN 50001 : norm that sets out the requirements related to energy management systems. This certification, driven by the wish to better control and optimise energy consumption, is the logical continuation of a continual improvement approach and an environmental commitment.


UPEC Classification: determines if the products are suitable for the premises for which they were designed. The ISO standards define the criteria used for this classification that evaluate the resistance of tiles to wear, puncturing, water, stains and chemicals.
Indoor emissions: index which measures emissions of volatile substances posing a risk of inhalation toxicity. All our tiles are assigned A +, – the best note in this classification. Furthermore, as they do not contain Volatile Organic Compounds (VOCs), they even outperform all the requirements of the A+ classification.
– Novoceram products are involved in obtaining various ecological certifications for the construction industry such as the American certification, LEED (Leadership in Energy and Environmental Design). Novoceram has also commissioned the PEF (Environmental Performance Footprint) and EPD (Environmental Product Declaration) of its products, which indicate the potential environmental impact of a product throughout its entire life cycle.


Our press office, the whole Novoceram team and Management are at your disposal for any further information or for an interview about the booths, the products or the company. Do not hesitate to contact us at:

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