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WHY CHOOSE CERAMIC TILES? - 11 reasons for preferring ceramic tiles

Novoceram, French ceramics manufacturer since 1863, launches a communication campaign to promote the advantages of ceramic tiles.

Faced with the multiplicity of alternative flooring and wall offers, Novoceram, a French ceramics manufacturer since 1863, launches a campaign to promote the advantages of ceramic tiles.
In addition to the concept of aesthetics, ceramic tiles offer many technical and ecological advantages. Among the many reasons to prefer ceramic tiles, Novoceram has listed 11. Among these significant advantages are technical performances such as scratch resistance, chemicals or frost and weather resistance, ecological benefits related to air quality and product life cycle or ease of maintenance. These 11 reasons to prefer ceramic tiles are illustrated with humor in animated gifs.

In parallel, Confindustria Ceramica (the Italian trade union that brings together the industrial producers of ceramic tiles, sanitary ceramics, tableware and refractory materials) has also launched a campaign “Ceramics. A safe choice” that was relayed by Ascer, BKF and TCNA (the Spanish, German and North American associations of ceramic tile manufacturers) as well as the UNECB (National Union of Building Tile Contractors) in France.

The “Why choose ceramic tiles?” campaign is broadcast on social networks: Facebook, LinkedIn, Twitter and Instagram, on the website as well as on the Novoceram general catalog.

To discover « Why choose ceramic tiles? » and to experience all the viral marketing of Novoceram, please visit our website or the Facebook page.


NAME : Why choose ceramic tiles?
TOOL : Animated gifs
CONCEPT : Promote the advantages of ceramic tiles
DATES : April 2019


The story of Novoceram started in 1863 in Saint-Vallier-sur-Rhône. With its 4 million m² of annual production, 42 million Euros of sales, a production site surface of 120,000 m² and 170 employees, the company is one of the leading producers of ceramic tiles in France. Novoceram adopts a constant and coherent environmental policy that has enabled it to obtain ISO 14001 certification for its Environmental Management System and ISO 50001 certification for its Energy Management System. Novoceram has been part of the group Gruppo Concorde, one of the major producers of ceramic cladding in Europe, since 2000.


Our press office, the whole Novoceram team and Management are at your disposal for any further information or for an interview about the booths, the products or the company. Do not hesitate to contact us at:

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