Projects

Antipodes

Scenography - Stand , Cersaie
  • City, Country
  • Bologna, Italy
  • Year
  • 2018
  • Descrizione
  • In a society that seems to focus on contrasts and move towards opposites Novoceram prefers to celebrate the beauty of opposites with its stand Antipodes for the 2018 edition of the Cersaie, International Exhibition of Ceramics for Architecture and Furnishings for Rooms from Baths, from 24 to 28 September 2018 in Bologna..

    The booth, imagined by Francesco Catalano, is divided into two spaces where everything is opposed in an impacting face-to-face: a « Côté Passion » Side versus a « Côté Reason » Side. Two contrasting halves, two contrasting styles, two different perspectives on the world of ceramics and design that complement and coexist in an unexpected harmony..

    Côté Raison side is a space with clean design, stripped of all frills. The only presence in this sought-after simplicity is the face of a Japanese Noh theater mask, the emblem of the hieratic calm that reigns in this side of the stand. On the walls, videos broadcast refreshing images of leaves cradled by the wind that completes this reassuring tranquility.

    The Côté Passion side exudes extravagance and the sense of the exquisite with its flamboyant, pop and baroque decor at the same time. A real temple of the contemporary Horror Vacui with its mouth-shaped sofas that plunge into carnal passion, its virtual fireplaces and its great Galapagos turtle in homage to the novel « A rebours » by Joris Karl Huysmans, a cult book of decadentism.

    Antipodes, this is an opportunity to present the novelties 2019 Novoceram: Dax a graphic design at the format 120×120 cm. Maxima, which offers a wide range of sizes from 30×30 cm to 60×60 cm in smooth and structured version. Hirati the most natural of the ceramic woods. Cubes, an outdoor collection inspired by the Porphyry cubes that adorn Saint Peter’s Square in Rome.