Projects

Tiles & Food Novoceram

Scenography - Stand , Cersaie
  • City, Country
  • Bologna, Italy
  • Year
  • 2014
  • Description
  • Novoceram, french manufacturer of ceramics since 1863, has shown up its new booth “Tiles & Food Novoceram” for the Cersaie 2014, the International Exhibition of Ceramic Tile and Bathroom Furnishings.
    Novoceram has decided to turn his booth into a true and proper hymn to food designed by the interior designer Francesco Catalano.
    In the corridors of the exhibition he has recreated the atmosphere of a contemporary farm surrounded by the new ceramic collections of Novoceram, Geo, Azimut and Zen.
    “Tiles & Food Novoceram” is a gourmet itinerary created to explore all the flavours of the world, preserved in nine rich shelves of provisions scattered in all environments of the farm.
    In each one of the nine spaces, Novoceram tell the secrets of the primary food products, inspired by the clusters of Expo 2015: a small tribute from Novoceram to the greatest show dedicated to food in the world which will be held in Milan in few months.Among the surprises of the project, visitors can admire the works of art in « ecotaxidermy » of the artist Antonio Massarutto who created a surreal fauna composed of deer and wild boar that overlook the rooms of the booth.