This year, at Cersaie (International Exhibition of Ceramic Tile and Bathroom Furnishings), Novoceram invites you to join us where it all begins.
Our stand will be called “Genesis“. More than just a name, it is a statement: a tribute to those who, every day, transform raw materials into exceptional products, and to the invisible gestures that each of our tiles preserves in its memory.
Far from artifice, our stand draws its inspiration from the raw world of production: a journey through the genesis of tiles, where the material is born, where beauty takes on its full meaning and where design begins.
Between industrial lines, workshop elements and nods to ceramic expertise, the space presents itself as a reinvented factory. Here, each tile on display is not only a finished product, but a witness to a process: that of a patient, precise and passionate transformation.
On our stand, the stages of manufacture become an integral part of the decor. Industrial objects are elevated to the status of scenographic elements, production is transformed into inspiration, and emotion springs forth where you least expect it.
