CERSAIE 2007: LE TRÉSOR – Novoceram dresses of gold for a visionary journey through the world of luxury
Novoceram, French ceramics manufacturer since 1863, presents his booth «TrèsOr»: a bright Parisian hotel particulier sparkling with golden highlights where the brand tells all the charm of French style to Cersaie, International Exhibition of Ceramic Tile and Bathroom Furnishings.
An impressive portal decorated with precious ceramic tiles invites you to enter in the unique and compelling set of the « TrèsOr » by Novoceram. The French ceramic tiles manufacturer decided to draw upon the rooms of a well-kept hotel particulier in Paris where the company presents its collections at Cersaie 2007, International Exhibition of Ceramic Tile and Bathroom Furnishings.
The path of the stand runs through a sequence of luminous and sparkling rooms overlooking a large living reservoir of white orchids where Francesco Catalano author of the project, evokes all the charm of French style with a bold and lavish design that continues the path to discover the different ways of living « à la française » started with the stand Coté Charme and continued with the stand Jardin des Sens.
Boldness is the real common thread of « TrèsOr « : the boldness of precious surfaces of Novoceram of which is wrapped the booth, the boldness of the décor of each room, and the boldness symbolized by a light flight of golden balloons surrounding the crystal walls, and peeking into all the details of the furniture.
The real treasure enclosed in this booth-chest are the collections of Novoceram: the ceramic wallpaper Trèsjouy, adding an original touch of gold reflections to traditional fabrics of Jouy and their famous country scenes, the indefinable natural texture of the collection Noname and tiny fossils reproduced on the surface of Fossil which is inspired by a Pierre de Bourgogne.
The story of Novoceram started in 1863 in Saint-Vallier-sur-Rhône. With its 4 million m² of annual production, 40 million Euros of sales, a production site surface of 90,000 m² and170 employees, the company is one of the leading producers of ceramic tiles in France. The first French ceramic tile company to obtain the Ecolabel award and the only French ceramic producer to obtain the ISO 14001 certification for its environmental management system, since 2000 Novoceram has been part of the Gruppo Concorde, one of the largest producers of ceramic tiles in Europe.
Francesco Catalano is the designer behind all the booths and exhibition spaces of Novoceram. He is Marketing Manager and Art Director for the company and owner of his own interior design firm based in Reggio Emilia (Italy) specialized in bold, unconventional interiors for commercial and residential environments. His work is recognized throughout the design community, winning awards like the prestigious Etoile of the Observeur du Design, in France, and several nominations to the Compasso d’Oro, in Italy. He is also a prolific author of marketing books and articles. In 2010 he founded the blog Gorgonia where he shares his knowledge about marketing and design.
INFORMATION AND INTERVIEWS
Our press office, the whole Novoceram team and Management are at your disposal for any further information or for an interview about the booths, the products or the company. Do not hesitate to contact us at: email@example.com.
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