Press Release

Cersaie 2008 « Conte d’Été »

Events

CERSAIE 2008: CONTE D’ÉTÉ – The atmosphere of a summer in Provence relives in the Novoceram booth

Novoceram, French ceramics manufacturer since 1863, presents his booth «Conte d’été»: a Provencal « mas » reinterpreted in a contemporary way to bring the scents of summer at Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings in Bologna.

Novoceram, French ceramics manufacturer since 1863, presents his booth «Conte d’été»: a Provencal « mas » reinterpreted in a contemporary way to bring the scents of summer at Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings in Bologna.

Novoceram, French ceramics manufacturer since 1863, takes inspiration from the relaxed lifestyle of the south of France to recreate the casual elegance of a holiday home in Provence in its stand « Conte d’été » at Cersaie 2008, the International Exhibition of Ceramic Tile and Bathroom Furnishings in Bologna. In the project designed by Francesco Catalano the circular lines of the seventies are combined with the silvery green of olive and lavender leaves and the sunny orange of the South of France, all lightened by smooth touch of copper.

Step after step, visitors feel like they are guests of the private spaces of an imaginary family which spends its holidays every year in this reinterpreted « mas » in a Provencal atmosphere, perhaps beyond the stereotypes, but full of unmistakable references, from its delightful wafts of lavender scent to the typical rhythm of the song of the cicada, symbol of Provence, whose image is reproduced on numerous details of the décor and inspires the official graphic identity of the event.

To discover the « Conte d’été », visitors are taken through a sequence of inner rooms and large terraces « en plein air » presenting collections Origine and Samsara conceived for both indoor and outdoor areas, and the precious ceramic coverings Florilège, Aquarium and Dentelle.

The symmetrical structure of the stand is emphasized by the presence of two circular doorways in the centre of the windows like eyes in a pair of binoculars: a small tribute to the genius of Hungarian architect Antti Lovag whose rounded lines in Pierre Cardin’s Palais Bulle transformed the silhouette of Théoule-sur-Mer into a paean to the imagination and who developed an interesting theory on the use of circular shapes in architecture whose influence, toned down with respect to the visionary daring of the Palais Bulle, reoccurs in many houses built in the 1970s throughout Provence.

To follow the backstage and all the secrets of « Conte d’été » and to (re)discover all the other Novoceram events, visit the website or the Facebook page.

SYNTHETIC INFORMATION

NAME: Conte d’été
CONTEXT: Cersaie 2008
TYPOLOGY: Exhibition stand
INTERIOR DESIGN: Francesco Catalano
SURFACE: 150m²
INSPIRATION: The relaxing atmosphere of a Provencal masThe circular lines of the architecture of Antti Lovag
PROJECT SHEET: https://www.novoceram.com/projects/conte-dete
ADDRESS: Pavillon 18, Stand B42 – C39Bologna Fair District – Bologna (BO), Italy
DATES: From 30th of September to the 4th of October 2008
OPENING TIMES: From 9.00 to 19.00

THE COMPANY

The story of Novoceram started in 1863 in Saint-Vallier-sur-Rhône. With its 4 million m² of annual production, 40 million Euros of sales, a production site surface of 90,000 m² and 170 employees, the company is one of the leading producers of ceramic tiles in France. Novoceram adopts a constant and coherent environmental policy that has enabled it to obtain ISO 14001 certification for its Environmental Management System and ISO 50001 certification for its Energy Management System. Novoceram has been part of the Concorde Group, one of the major producers of ceramic cladding in Europe, since 2000.

Francesco Catalano
THE DESIGNER

Francesco Catalano is the designer behind all the booths and exhibition spaces of Novoceram. He is Marketing Manager and Art Director for the company and owner of his own interior design firm based in Reggio Emilia (Italy) specialized in bold, unconventional interiors for commercial and residential environments. His work is recognized throughout the design community, winning awards like the prestigious Etoile of the Observeur du Design, in France, and several nominations to the Compasso d’Oro, in Italy. He is also a prolific author of marketing books and articles. In 2010 he founded the blog Gorgonia where he shares his knowledge about marketing and design.

Scopri di più

INFORMATION AND INTERVIEWS

Our press office, the whole Novoceram team and Management are at your disposal for any further information or for an interview about the booths, the products or the company. Do not hesitate to contact us at: pressoffice@novoceram.fr.

Related Press Releases