Press Release

Cersaie 2017 « Origami»


CERSAIE 2017: ORIGAMI NOVOCERAM – A symbolic architecture between paper and ceramic

Novoceram, a French manufacturer of ceramic since 1863, presents its «Origami» booth: a case with refined and dynamic lines inspired by the ancestral art of Japanese folding, which stands up at Cersaie 2016, the International Exhibition of Ceramic Tile and Bathroom Furnishings, in Bologna, Italy;

Origami has its own narrative force, that reflects a philosophy close to Novoceram values: a savoir-faire to transform raw material into sculptural and poetic work which requires patience, precision and dexterity. This inspiration has therefore found a natural expression in Novoceram for this edition of Cersaie 2017 which opens its doors in Bologna, from 25 to 29 Septembe.

Pervading the places of a Japanese atmosphere, the Origami booth, signed by stands up in a pure form with rhythmic, intelligible and harmonious lines concealing in its heart an intimist and welcoming space, among other things, sculptural ceramics of Amaaro. Francesco Catalano stands up in a pure form with rhythmic, intelligible and harmonious lines concealing in its heart an intimist and welcoming space, among other things, sculptural ceramics of Amaaro.

From the paper to the origami, from earth to ceramics, Novoceram presents its 2018 collections: Fast, a concrete effect tile with a contemporary touch and singular at the same time, Tango whose light reveals a delicate graphic play of scratches, Otto a minimalist tile with a great elegance for the outside. As well as the version for the interior of Tablon, a ceramic wood marked by the charm of time imprints.

Mixing storytelling, animated gifs and street marketing, Novoceram has opted for a comic-minded communication campaign with its « Origami, an invasion of Cranes » operation. No less than 1250 multi-colored paper cranes have been placed throughout the show to guide visitors to the Origami stand.

To follow the backstage and all the secrets of « Origami » and to (re)discover all the other Novoceram events, visit the website or the Facebook page.


NAME: Origami
CONTEXT: Cersaie 2017
TYPOLOGY: Exhibition stand
INTERIOR DESIGN: Francesco Catalano
SURFACE: 220m²
INSPIRATION: The art of paper folding
ADDRESS: Pavilion 18, Stand B42 – C39Bologna Fair District – Bologna (BO), Italy
DATES: From 25 to 29 September 2017
OPENING TIMES: From 9.00 to 19.00


The story of Novoceram started in 1863 in Saint-Vallier-sur-Rhône. With its 4 million m² of annual production, 42 million Euros of sales, a production site surface of 120,000 m² and 170 employees, the company is one of the leading producers of ceramic tiles in France. Novoceram adopts a constant and coherent environmental policy that has enabled it to obtain ISO 14001 certification for its Environmental Management System and ISO 50001 certification for its Energy Management System. Novoceram has been part of the Concorde Group, one of the major producers of ceramic cladding in Europe, since 2000.


Francesco Catalano

Francesco Catalano is the designer behind all the booths and exhibition spaces of Novoceram. He is Marketing Manager and Art Director for the company and owner of his own interior design firm based in Reggio Emilia (Italy) specialized in bold, unconventional interiors for commercial and residential environments. His work is recognized throughout the design community, winning awards like the prestigious Etoile of the Observeur du Design, in France, and several nominations to the Compasso d’Oro, in Italy. He is also a prolific author of marketing books and articles. In 2010 he founded the blog Gorgonia where he shares his knowledge about marketing and design.

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