Press Release

Cersaie 2017 « Origami»

Events

CERSAIE 2017: ORIGAMI NOVOCERAM – A symbolic architecture between paper and ceramic

Novoceram, a French manufacturer of ceramic since 1863, presents its «Origami» booth: a case with refined and dynamic lines inspired by the ancestral art of Japanese folding, which stands up at Cersaie 2016, the International Exhibition of Ceramic Tile and Bathroom Furnishings, in Bologna, Italy;

Origami has its own narrative force, that reflects a philosophy close to Novoceram values: a savoir-faire to transform raw material into sculptural and poetic work which requires patience, precision and dexterity. This inspiration has therefore found a natural expression in Novoceram for this edition of Cersaie 2017 which opens its doors in Bologna, from 25 to 29 Septembe.

Pervading the places of a Japanese atmosphere, the Origami booth, signed by stands up in a pure form with rhythmic, intelligible and harmonious lines concealing in its heart an intimist and welcoming space, among other things, sculptural ceramics of Amaaro. Origami stands up in a pure form with rhythmic, intelligible and harmonious lines concealing in its heart an intimist and welcoming space, among other things, sculptural ceramics of Amaaro.

From the paper to the origami, from earth to ceramics, Novoceram presents its 2018 collections: Fast, a concrete effect tile with a contemporary touch and singular at the same time, Tango whose light reveals a delicate graphic play of scratches, Otto a minimalist tile with a great elegance for the outside. As well as the version for the interior of Tablon, a ceramic wood marked by the charm of time imprints.

Mixing storytelling, animated gifs and street marketing, Novoceram has opted for a comic-minded communication campaign with its « Origami, an invasion of Cranes » operation. No less than 1250 multi-colored paper cranes have been placed throughout the show to guide visitors to the Origami stand.

To follow the backstage and all the secrets of « Origami » and to (re)discover all the other Novoceram events, visit the website or the Facebook page.

SYNTHETIC INFORMATION

NAME: Origami
CONTEXT: Cersaie 2017
TYPOLOGY: Exhibition stand
SURFACE: 220m²
INSPIRATION: The art of paper folding
PROJECT SHEET: –
ADDRESS: Pavilion 18, Stand B42 – C39Bologna Fair District – Bologna (BO), Italy
DATES: From 25 to 29 September 2017
OPENING TIMES: From 9.00 to 19.00

THE COMPANY

The story of Novoceram started in 1863 in Saint-Vallier-sur-Rhône. With its 4 million m² of annual production, 42 million Euros of sales, a production site surface of 120,000 m² and 170 employees, the company is one of the leading producers of ceramic tiles in France. Novoceram adopts a constant and coherent environmental policy that has enabled it to obtain ISO 14001 certification for its Environmental Management System and ISO 50001 certification for its Energy Management System. Novoceram has been part of the group Gruppo Concorde, one of the major producers of ceramic cladding in Europe, since 2000.

INFORMATION AND INTERVIEWS

Our press office, the whole Novoceram team and Management are at your disposal for any further information or for an interview about the booths, the products or the company. Do not hesitate to contact us at: pressoffice@novoceram.fr.

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