Press Release

Cersaie 2018 «Antipodes»


CERSAIE 2018 : ANTIPODES NOVOCERAM – A symbolic architecture between paper and ceramic

Novoceram, a French manufacturer of ceramic since 1863, presents its «Antipodes» booth: a hymn to the beauty of contrary at this occasion of the Cersaie 2018, the International Exhibition of Ceramic Tile and Bathroom Furnishings, in Bologna, Italy.

In a society that seems to focus on contrasts and move towards opposites Novoceram prefers to celebrate the beauty of opposites with its stand Antipodes for the 2018 edition of the Cersaie, International Exhibition of Ceramics for Architecture and Furnishings for Rooms from Baths, from 24 to 28 September 2018 in Bologna..

The booth is divided into two spaces where everything is opposed in an impacting face-to-face: a « Côté Passion » Side versus a « Côté Reason » Side. Two contrasting halves, two contrasting styles, two different perspectives on the world of ceramics and design that complement and coexist in an unexpected harmony..

Côté Raison side is a space with clean design, stripped of all frills. The only presence in this sought-after simplicity is the face of a Japanese Noh theater mask, the emblem of the hieratic calm that reigns in this side of the stand. On the walls, videos broadcast refreshing images of leaves cradled by the wind that completes this reassuring tranquility.

The Côté Passion side exudes extravagance and the sense of the exquisite with its flamboyant, pop and baroque decor at the same time. A real temple of the contemporary Horror Vacui with its mouth-shaped sofas that plunge into carnal passion, its virtual fireplaces and its great Galapagos turtle in homage to the novel « A rebours » by Joris Karl Huysmans, a cult book of decadentism.

Antipodes, this is an opportunity to present the novelties 2019 Novoceram: Dax a graphic design at the format 120×120 cm. Maxima, which offers a wide range of sizes from 30×30 cm to 60×60 cm in smooth and structured version. Hirati the most natural of the ceramic woods. Cubes, an outdoor collection inspired by the Porphyry cubes that adorn Saint Peter’s Square in Rome.

To follow the backstage and all the secrets of « Antipodes » and to (re)discover all the other Novoceram events, visit the website or the Facebook page.


NAME :Antipodes
CONTEXT :Cersaie 2018
TYPOLOGY :Exhibition stand
SURFACE : 220m²
INSPIRATION :A hymn to the beauty of contrary
ADDRESS : Pavilion 18, Stand B42 – C39, Bologna Fair District – Bologna (BO), Italy
DATES :From 24 to 28 September 2018
OPENING TIMES : From 9.00 to 19.00


The story of Novoceram started in 1863 in Saint-Vallier-sur-Rhône. With its 4 million m² of annual production, 42 million Euros of sales, a production site surface of 120,000 m² and 170 employees, the company is one of the leading producers of ceramic tiles in France. Novoceram adopts a constant and coherent environmental policy that has enabled it to obtain ISO 14001 certification for its Environmental Management System and ISO 50001 certification for its Energy Management System. Novoceram has been part of the group Gruppo Concorde, one of the major producers of ceramic cladding in Europe, since 2000.


Our press office, the whole Novoceram team and Management are at your disposal for any further information or for an interview about the booths, the products or the company. Do not hesitate to contact us at:

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