CERSAIE 2010: Ô – All the secrets of water in the new Novoceram adventure at Cersaie 2010
Novoceram, French ceramics manufacturer since 1863, recreates an underwater atmosphere to celebrate water: vital, but threatened, element to which is dedicated the stand «Ô» with which the company presents itself at Cersaie 2010, International Exhibition of Ceramic Tile and Bathroom Furnishings in Bologna.
Novoceram, French ceramics manufacturer since 1863, inaugurates a new cycle of conceptual installations with its stand « Ô« entirely dedicated to water and its protection: an important issue, which is part of a series of events dedicated to the respect for the environment, which has always been one of the pillars of the company identity.
«The idea was not born from a simple aesthetic inspiration» says Francesco Catalano, Novoceram Art Director and designer of the booth, «but it reflects the significant results of the firm in the saving of this vital, but threatened element, that will enable to save almost 30% of water before the end of 2010. »
The ecological message has been conjugated to the fabulous surprises that distinguish the unique style impressed by the scenery of the French griffe: the enlarged detail of an aquatic organism announced the concept of the stand from the outside and invites visitors to go through a huge wall of virtual water in the wake of a 20-meters long shoal of crystal fishes, hung up on the mirror roof of « Ô« . Inside, guests are surrounded by a surprising sub aquatic atmosphere, completely covered by thousands of metal scales and lighted by a colony of luminous jellyfishes.
Novoceram ceramics collections, Moon, Patio, Esprit and Cristal are wrapped by a cascade of glass bubbles, like thousands of oxygen bubbles rising towards the water surface, to remember that water and its universe are not only the metaphor of a nature to protect, but above all the symbol of the constant commitment in the preservation of this valuable resource by Novoceram.
30% water savings realized by Novoceram in 2010
The story of Novoceram started in 1863 in Saint-Vallier-sur-Rhône. With its 4 million m2 of annual production, 40 million Euros of sales, a production site surface of 90,000 m2 and 170 employees, the company is one of the leading producers of ceramic tiles in France. The first French ceramic tile company to obtain the Ecolabel award and the only French ceramic producer to obtain the ISO 14001 certification for its environmental management system, since 2000 Novoceram has been part of the Gruppo Concorde, one of the largest producers of ceramic tiles in Europe.
Francesco Catalano is the designer behind all the booths and exhibition spaces of Novoceram. He is Marketing Manager and Art Director for the company and owner of his own interior design firm based in Reggio Emilia (Italy) specialized in bold, unconventional interiors for commercial and residential environments. His work is recognized throughout the design community, winning awards like the prestigious Etoile of the Observeur du Design, in France, and several nominations to the Compasso d’Oro, in Italy. He is also a prolific author of marketing books and articles. In 2010 he founded the blog Gorgonia where he shares his knowledge about marketing and design.
INFORMATION AND INTERVIEWS
Our press office, the whole Novoceram team and Management are at your disposal for any further information or for an interview about the booths, the products or the company. Do not hesitate to contact us at: email@example.com.
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