CERSAIE 2014: TILES & FOOD NOVOCERAM – All the flavors of the world in the booth of Novoceram at Cersaie 2014
Novoceram, French ceramics manufacturer since 1863, presents his booth « Tiles & Food Novoceram »: a great hymn to food as well as a tribute to Expo 2015 that invades of colors and scents the halls of Cersaie 2014, the International Exhibition of Ceramic Tile and Bathroom Furnishings of Bologna.
The food we eat, as the house we live in, express our story and affect our lives. That’s why Novoceram, French ceramics manufacturer since 1863, has decided to turn its booth « Tiles & Food Novoceram » at Cersaie 2014 into a great hymn to food,and to pay a tribute to the greatest show in the world dedicated to food: Expo 2015, the Universal Exhibition hosted in Milan (Italy) from May 1st to October 31st 2015.
The project, designed by the interior designer Francesco Catalano, recreates in the halls of the exhibition the atmosphere of an elegant farm where contemporary design and nature blend to the surfaces of the new collections Geo, Azimut, Zen.
Introduced by a geometric vegetable garden, turned on by the natural colors of fruits and vegetables, « Tiles & Food Novoceram » is also a delicious journey to explore all the flavors of the world, preserved in nine shelves of provisions scattered in the rooms of the farm. In each, Novoceram tells the secrets of the main foods, inspired by the cluster that Expo 2015 used to divide the planet according to food production and consumption.
Among the surprises of the booth, visitors can admire the faux taxidermy artworks by Italian artist Antonio Massarutto who made a surreal fauna for the French brand consisting of deer and wild boars overlooking the rooms of the stand.
NOVOCERAM IS NEITHER A PARTNER NOR A SPONSOR OF EXPO2015
The story of Novoceram started in 1863 in Saint-Vallier-sur-Rhône. With its 4 million m² of annual production, 40 million Euros of sales, a production site surface of 90,000 m² and 170 employees, the company is one of the leading producers of ceramic tiles in France. The first French ceramic tile company to obtain the Ecolabel award and the only French ceramic producer to obtain the ISO 14001 certification for its environmental management system, since 2000 Novoceram has been part of the Gruppo Concorde, one of the largest producers of ceramic tiles in Europe.
Francesco Catalano is the designer behind all the booths and exhibition spaces of Novoceram. He is Marketing Manager and Art Director for the company and owner of his own interior design firm based in Reggio Emilia (Italy) specialized in bold, unconventional interiors for commercial and residential environments. His work is recognized throughout the design community, winning awards like the prestigious Etoile of the Observeur du Design, in France, and several nominations to the Compasso d’Oro, in Italy. He is also a prolific author of marketing books and articles. In 2010 he founded the blog Gorgonia where he shares his knowledge about marketing and design.
INFORMATION AND INTERVIEWS
Our press office, the whole Novoceram team and Management are at your disposal for any further information or for an interview about the booths, the products or the company. Do not hesitate to contact us at: firstname.lastname@example.org.
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