Novoceram, a French producer of ceramic since 1863, presents Jasper, the stone effect ceramic collection, in a playful and ironic way using the hashtag #NaturallyPrecious.
To mark the release of the new Jasper collection, Novoceram, the French producer of ceramic since 1863, presents, in a playful and ironic way, the precious side of this ceramic stone with a series of animated GIFs «Jasper, Naturally Precious».
Jasper is a ceramic with a refined and smart stone effect, so why not compare it to a work of art or a casket full of diamonds? Novoceram presents an amazing series of choices made by a thief, all of which are picked up by surveillance cameras. Bamboozled by the beauty of the ceramic cladding, the protagonist prefers to steal the tiles of Jasper Malt, Ivoire and Gris, rather than other precious items nearby, such as a chest full of jewels, a precious masterpiece on canvas or the content of a restaurant’s cash register
The humorous series of animated GIFs «Jasper, Naturally Precious», has gone viral on Facebook, Twitter, Google +, Linkedin with the hashtag #naturallyprecious, and on the internet page dedicated to stone effect.
NAME : Jasper, Naturally Precious
TOOL : Web content, animated GIFs
CONCEPT : To show the valuable and refined side of Jasper collection
DATES : May 2017
The story of Novoceram started in 1863 in Saint-Vallier-sur-Rhône. With its 4 million m² of annual production, 42 million Euros of sales, a production site surface of 120,000 m² and 170 employees, the company is one of the leading producers of ceramic tiles in France. Novoceram adopts a constant and coherent environmental policy that has enabled it to obtain ISO 14001 certification for its Environmental Management System and ISO 50001 certification for its Energy Management System. Novoceram has been part of the Concorde Group, one of the major producers of ceramic cladding in Europe, since 2000.
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