Novoceram, french manufacturer of ceramics since 1863, presents « A week-end with Ceramic Wood » : a comic strip which sets out the advantages of Ceramic Wood, to mark the launch of the new collection 2016 Napami.
On the occasion of the launch of the its new collection Napami, Novoceram french manufacturer of ceramics since 1863, presented «A week-end with Ceramic Wood », an initiative on the Web and the Social Media to promote Ceramic Wood and its advantages.
Everyone has walked on a Ceramic Wood once in his life, maybe without realizing they were actually tiles. That’s why, Novoceram has chosen to play the card of humour through « A Weekend with Ceramic Wood », a comic strip that depicts the Marketing Team on the photo-sets of 5 different types of Wood available in the Napami collection : Fumé, Tanné, Grisé, Moiré et Brossé.
The comic strip tells the attempts of the Marketing Team to have a free Week-end despite the upsetting announcement of Francesco, the Marketing Director, that some photographs for the new Napami catalogue are urgently needed. «A Week-end with Ceramic Wood » is mainly the occasion to show 5 of the many advantages of Ceramic Wood, a special material that combines all the aesthetic qualities of Wood with the advantages of Ceramics.
A serie of animated GIFs « Don’t panic, it’s Wood-Ceramic! », spontaneous and playful, inspired by the comics trip, will be broadcast on the Social Media, Facebook, Twitter, Google +, Linkedin, as well as on the Website, in some pages dedicated to Ceramic Wood and its advantages.
NAME : A week-end with Ceramic Wood
CONCEPT : Playful illustration of Ceramic Wood advantages
INSPIRATION : World of Comics
PROJECT SHEET : https://www.novoceram.com/tiles/that-looks-like/wood
DATES : Launch March 2016
The story of Novoceram started in 1863 in Saint-Vallier-sur-Rhône. With its 4 million m² of annual production, 42 million Euros of sales, a production site surface of 120,000 m² and 170 employees, the company is one of the leading producers of ceramic tiles in France. Novoceram adopts a constant and coherent environmental policy that has enabled it to obtain ISO 14001 certification for its Environmental Management System and ISO 50001 certification for its Energy Management System. Novoceram has been part of the Concorde Group, one of the major producers of ceramic cladding in Europe, since 2000.
INFORMATION AND INTERVIEWS
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