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Fabuloft : the new Novoceram booth at Cersaie 2015

Novoceram News
  • 25 September 2015

In a loft in the heart of three old factories from the 50s, 60s and 70s we invite you to discover our new booth “Fabuloft”  at Cersaie 2015, the International Exhibition of the Ceramic Tile and Bathroom Furnishings.

Fabuloft Novoceram

This place, steeped in history, has been transformed by an imaginary character: an atypical architect who made it his working and living space, while keeping the original soul of these buildings.

Here, every object tells its story in a purely industrial style: behind industrial windows letting in the light, the loft hides vast living rooms in which second-hand objects mix are in perfect harmony with DIY furniture. Mixing vintage and design, old machines, real sculptural elements, bear witnesses of the past, while a transformed container becomes a full element of the architecture of the loft.

The scenography, designed by the interior designer Francesco Catalano, features a skillful mix of antique and modern style, typical of the industrial style from which a powerful harmony emanate from the association of rough materials: cement, metal and wood.

This fabulous loft, is also the place where we will soon unveil a preview of all our new collections. A spacious living room and a warm porch are covered with Napami, a ceramic wood surface with natural elegance, and Petitot, through-colour porcelain stoneware inspired by the works of Ennemond Alexandre Petitot, a renowned architect of the 18th century, a collection that adds a chic and captivating look to the studio and the bathroom.
Novoceram presents also its first single-firing tile collection in the format 45×45, Domus, with contemporary concrete effect and refined design.

To immerse you in Fabuloft concept, please follow us on Twitter, Facebook and Google +, by following the hashtag #WeLoftYou!
There you will find more information about Cersaie 2015 and get your free invitation!

Useful Information:
Booth “Fabuloft” – Novoceram
Cersaie 2015 – International Exhibition of Ceramic Tile and Bathroom Furnishings
Pavilion 18 : Booth B42 – C39
Bologna – Quartiere Fieristico
From 28 September to 2 October 2015
From 9.00 am to 7.00 pm.

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