Novoceram Tiles: a real rugby field, thanks to Renault!

Novoceram News, Tiles and Ceramic
  • 19 June 2012

Novoceram tiles are once again featured on TV ! In a previous post of our blog, we revealed to our readers the backstage of the popular French TV program D&Co where Novoceram was called to supply tiles for a deep refurbishing of a private house. Now it’s the turn of the new Renault advertising campaign: the famous French car manufacturer has made a commercial to launch the new Mégane Ovalie where Novoceram tiles are almost co-stars.

The commercial features three rugby players of the XV de France team, François Trinh-Duc, Dimitri Szarzewski et Imanol Harinordoquy, giving their help to the salespeople of a Renault dealer in order to tide everything up for “Portes Ouvertes – Mégane Ovalie”: a special event organized by Renault from the beginning of this year in more than 400 points of purchase. Renault is the official supplier of cars for the XV de France, and the new Megan limited edition, called “Ovalie”, can be considered as a symbol of its passion and engagement to support rugby in the VI Nations 2012 trophy.
The location chosen for the making of the commercial is a Renault showroom, where floor is entirely covered with dark tiles of Noname Elégance: since 2010, in fact, Renault a has chosen Novoceram as official partner for the supply of all the floor coverings for their showrooms in Europe.

In the video clip it’s even possible to appreciate the strength of the porcelain stoneware tiles , especially during the shifting of the cars by the rugby champions !

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