Press Release

Hirati Collection


HIRATI - A wood look tile with a perfectly natural look

Novoceram, French ceramics manufacturer since 1863, presents a complete collection in colored in body porcelain tile, with a wood effect for indoor and outdoor flooring.

Hirati is a collection of tiles in colored in body porcelain stoneware by Novoceram, French ceramics manufacturer since 1863, has especially designed for interior floors.

Hirati offers both in the interior floor version with a pleasant surface to the touch and in the version for outdoor floors with a non-slip structure, in perfect graphical and chromatic continuity. For the realization of Hirati, Novoceram was inspired by the best oak parquet in Europe choosing planks rich in natural details – veins, knots – reproduced with the greatest precision for an exceptionally realistic effect on a ceramic material resistant to the wear and frost and offering durability over time and ease of cleaning.

Offered in three colors, Lin, Neutre and Naturel, Hirati is available in 22.5×90 cm format designed to adapt to any type of project, residential and commercial..

To find out more about Hirati and (re)discover all the Novoceram collections, please visit our official website or join our Facebook page.


USE: Indoor and Outdoor Floors
TECHNOLOGY: Colored in body porcelain stoneware
COLOURS: Lin, Neutre, Naturel
SIZES: 22.5×90
FINISHES: Smooth and Strutured


ISO EN 9001 : standard that defines the requirements for the company’s quality management system in order to achieve ambitious goals and to plan continuous improvements for various phases of corporate processes: customer relations, willingness to listen and talk, internal organisation, relations with suppliers and all the production processes.
ISO EN 14001 : standard that defines the requirements for the environmental management system, based on ecological commitment and increasingly ambitious goals in terms of process control implemented by the company in order to limit the impact of its activities on the environment and to improve its performance continuously.
ISO EN 50001 : standard that defines the requirements for the energy management system. This certification, driven by the desire to better control and optimize energy consumption, is the logical continuation of an approach of continuous improvement and ongoing environmental.


– Novoceram products are involved in obtaining green certifications for buildings such as the commitment of the Haute Qualité Environnementale(High Environmental Quality) and the American LEED (Leadership in Energy and Environmental Design) certification. Novoceam is a member of the U.S. Green Building Council and the HQE Association, whose aim is to control the impact of a building on its environmental context and of promote a healthy and comfortable indoor living space. Finally, Novoceram has also commissioned the PEF (Environmental Performance Footprint) and EPD (Environmental Product Declaration) of its products, which indicate the potential environmental impact of a product along its entire life cycle.
Indoor emissions : index measuring the emissions of volatile substances posing a risk of toxicity by inhalation. Our tiles are classified A +: the best level of this classification. Furthermore, being completely free of volatile organic compounds emissions, they even exceed the criteria required for classification A +.


Our press office, the whole Novoceram team and Management are at your disposal for any further information or for an interview about the booths, the products or the company. Do not hesitate to contact us at:

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