New collection 2016 : Petitot

There are collections that are created following careful analysis of the market, the evolution of trends in furnishing and design or from the depth and articulation of an existing collection. Other times, however, all that is needed is a fortuitous or chance meeting, an attraction to trigger something that is extraordinarily inspiring.

Petitot Ecru 60x60
Petitot Ecru 60×60

Petitot, the coloured in body porcelain stoneware tile collection that Novoceram will launch at Cersaie 2015, the International Exhibition of Ceramic Tiles and Bathroom Furnishings, certainly falls into the second category.

Why then, such an unusual name, Petitot, for a ceramic tile collection? The word doesn’t have its origins in some exotic language, nor is it a clever play of words, nor the result of a brainstorming meeting of a stressed out marketing department: rather, it pays homage to an artist who is too often misunderstood and who, from the very start, we believed was second to none when it came to embodying the style, the character and the aesthetics of Novoceram.

Architect, painter, draftsman, engraver, decorator, designer, landscape architect, the eclectic and volcanic activity of Ennemond Alexandre Petitot is the epitome of one of the most interesting experiences of the Decorativism of the eighteenth century thanks to his tremendous imagination and the supreme elegance of his innovative style. The era in which he lived is reflected in the great quantity of his works and these highlight the exceptional and distinctive characteristics of his personality.

The first encounter was a casual but crucial one: an article in an old art magazine on “Suite de Vases”, a collection of engravings, published in 1764, in which Petitot attempted to demonstrate creativeness and inventiveness by human figures, animals, festoons, classical architectural elements to create a collection of stunning vases.

We were struck by the way a single artist was able to unite a work of surprising originality and elegance, an incredible abundance of elements and references, but also of various arts, without losing control of the whole, and never getting distracted by free flowing virtuosity. Curious to learn the identity of this mysterious author, we discovered, much to our surprise, that he was not only French, but also from Lyon, the city where Novoceram is based – and that he experienced much of his success in the Court of the Bourbons, in Parma, just a stone’s throw away from the headquarters of Novoceram’s Italian parent company: the Gruppo Concorde. That was all we needed to completely satisfy that sense of predestination that initially struck us. In the gallery of one of those buildings designed by Petitot, we found some old, antique Boiserie panelling that immediately seemed the perfect inspiration for a new collection: the numerous layers of varnish, layers that had been removed and restored, had made the overall aspect of the original wood completely unrecognisable, transforming it into indefinable surfaces.

Petitot Ecru 60x60
Petitot Ecru 60×60

Petitot Ecru 60x60
Petitot Ecru 60×60

The product that is inspired by them can evoke the plaster, the cement or the metal, depending on what part you are looking at, or (more easily) the predisposition of the mind of the observer. In reality, both are part true, and also a lot more: a new material, created almost by chance, that – just as in the works of Petitot – unites a never too excessive aesthetics, the contribution and the wealth of innumerable differences. He – we hope – would have been pleased.

A reference, a much more direct tribute is in the « Affresco » insert, where the ornamental graphic elements of the designs of Petitot – appropriately magnified – have been reproduced directly onto the tiles as a wall cladding, via a graphic treatment that evokes the frescoes discovered under a layer of plaster that had been removed.

Petitot is available in the colours Ecru, Silex, Zinc and Sépia in the 60×120, 20×120, 60×60, 30×60 and 45×45 formats.

Among 2016 new collection, also discover a ceramic wood with natural elegance Napami and Domus, a cement tile appearance.

Comment this post

0 trackback

FEATURED POSTS

  • A Week-end with Ceramic Wood

    The similarity between Ceramic Wood and natural Wood, which it reproduces, is so perfect that it is almost impossible to distinguish them. Don’t believe us? Take few moments then and discover the Website page completely dedicated to Wood Effect Floor: let yourself be seduced by the 5 different Wood Effect Essences of the Napami collection […]

  • Maison des Sports – Montpellier

    Name : – Studio : CHABANNE & PARTENAIRES architectes Address: 6, cité de l’Ameublement 75011 PARIS France Web site : www.chabanne-architecte.fr Biography : fourth agency of architecture in France, 150 skilled employees, 4 agencies based in Paris, Lyon, Aix-en-Provence and Geneva, which offer an international experience and an ideal proximity to follow the project. Name […]

  • swimming pool Hamburg
    Swimming pool – Hamburg

    Name : Andreas Edye Studio : Andreas Edye Architekten Address : Steinhöft 11 Hamburg D-20459Germany Web site : www.edye-architekten.de Biography : We create unique spaces that match the personality and the individual wishes of our client. In common dialogue we develop a suitable solution. Each project is unique and receives its own style. – Name […]

  • Showroom Renault

    Name : Showroom Renault Typology : Showroom Year : – City : Lyon Surface : – m² Client : – Constructor : – Tiler : – Description : –  Products : NoName Elégance 60×60 rectifié   Why ? – 

  • Parkhotel – Kortrijk

    Name : Tom Adins Studio : Adins – Van Looveren Architecten Address : Industrieweg 118-3 Gand 9032 Belgie Web site : www.adins-vanlooveren.be Biography : – Name : Parkhotel Typology : Hotel Year : 2014 City : Courtrai Surface : – m² Client : – Constructor : – Tiler : – Description : – Products : […]

  • Hôtel Champs Fleuris – Morzine

    Name : Philippe Deletraz Studio : Atelier Deletraz Address : 2 rue du Parc Annemasse 74100France Website : www.atelier-deletraz.com Biography : – Follow us : – Name : Hôtel Champs Fleuris Typology : Public Building Year : 2013 City : Morzine Surface : 520 m2 Client : – Builder : – Tiler : Carrelage Angel […]

  • Carrelage Hotel Ieper
    Hospital Ieper

    Name : BOECKX Studio : BOECKX Address : Torhoutsesteenweg 52BE-8400 OOSTENDE Web site : www.boeckx.be Description : – Follow-us : – Name : Hospital Ieper Typology : Hospital Year : – City : Ieper (Belgium) Surface : – m² Client : – Constructor : – Tiler : – Description : –  Products : – Voyage […]

  • Carrelage Hotel Creole SPA
    Hotel Creole SPA

    Name : La Créole Beach Typology : Hotel Spa Year : – City : Guadeloupe Surface : – m² Client : – Constructor : – Tiler : – Description : –  Products : – No Name Elégance 60×60 rectifié   Why ? – 

  • Carrelage Marchand de Glace Amorino
    Amorino

    Name : Amorino Typology : Shop Year : – City : Paris Surface : – m² Client : – Constructor : – Tiler : – Description : –  Products : – Samsara Ardoise Structuré 45×45 cm   Why ? – 

  • 16 libbre
    16 LIBBRE Bakery Café

    Name : 16 LIBBRE Bakery Café Typology : Bakery Café Year : – City : Marcianise (Italy) Surface : – m² Client : – Constructor : – Tiler : – Description : –  Products : – Origine Argile 15×90 cm   Why ? – 

TwitFollow us on TwitterTwitter
@Novoceram
Novoceram (since 1863) is an important wall and floor ceramic porcelain tiles producer in the #ceramics sector. twitter followers
NEWSLETTER
Enter your e-mail to subscribe.