Novoceram chosen by Observeur du Design 10

Novoceram News, Tiles and Ceramic
  • 2 November 2009

In 2009 for the 10th year running, from the products sold and events staged in France during the year, the French Agence pour la Promotion de la Création Industrielle (APCI), with the support of Christian Estrosi French Minister for Industry and Employment, Fréderic Mitterand Minister of Culture and Valérie Pécresse Minister of Higher Education and Research, has selected those which best represent the importance and value of design and its advantages for the economic and cultural life of every consumer.

This year, this exclusive selection includes Novoceram, awarded the “Label de l’Observeur du Design” by the panel of judges chaired by Bernard Charlès, Director General of Dassault System for the “Métamorphose” Temporary Show and three of the collections presented during the event: Très Jouy, Origine and Chamade.

Observeur du Design Novoceram

It was decided to enter Métamorphose for the originality and innovative concept of the event which involved setting up a spectacle in the rooms of the Hotel des Voyageurs at St Vallier. Between 8 and 13 June 2009, this old abandoned building underwent a genuine metamorphosis in which the spaces where Novoceram’s ecocompatible ceramics were displayed were brought temporarily back to life, an equilibrium between past and future before the building is completely demolished within the next few months.

This famous award goes to events with a particular emphasis on design staged during the year.  The aim is to demonstrate that design can be a decisive element in product differentiation, while at the same time increasing the public’s awareness of their “right to design”, irrespective of economic, social and cultural position.   The competition is open to all private or public companies, administrations and local communities, associations, designers, graphic designers, architects, landscape designers, town planners, etc.

Novoceram Observeur du Design

The criteria adopted by the panel concentrate primarily on aspects such as innovation, improvement of user comfort, lower costs, satisfying the new requirements, accessibility to all, respect for the environment, the quality and originality of the product or event, the coherence of the company’s overall strategy, investment in a new sector and modernisation.

The award enabled Novoceram on one hand to appear in the Observeur du Design yearbook which dedicates a page to all products and events winning the award and on the other to display its products in the “Beautiful, Useful, Design” exhibition which was opened on 22 October with an evening event attended by Anne-Marie Boutin, President of the APCI and Cédric Ingrand, journalist with LCI, during which all the chosen initiatives and products were presented and the APCI “étoiles du design” were awarded to the best projects.

Observeur du Design 10

Considered one of the most important events on the international design scene, the display attracts more than 200,000 visitors to the Cité des Sciences et de l’Industrie in Paris where it will remain open to the public until 21 February 2010, before taking to the road to visit various countries throughout the world for an 18 month tour.

The list of chosen companies can be seen on this page.

Comments (5)
  • Le carrelage : alternative au papier peint salle de bain
    2012-02-07 13:59:59

    [...]Avec TrèsJouy de Novoceram, le célèbre textile de la Toile de Jouy, souvent utilisé comme tapisserie, reprend vie dans une interprétation tout aussi poétique, mais très luxueuse en version Or.  TrèsJouy reprend l’éternel charme de ces personnages et scènes champêtres sur un panneau de 12 carreaux en 22.5×45 cm, très présent, très décoratif, qui enrichit toute pièce d’une élégance nouvelle, délicieusement raffinée.Ici, ce papier-peint céramique présente l’avantage que les couleurs ne pâlissent pas dans le temps. TrèsJouy a obtenu la label de l’Observeur du Design10. [...]

  • Carrelage imitation parquet Origine de Novoceram
    2011-07-12 11:46:54

    [...] à cette proposition originale, Origine a reçu en 2010 le prestigieux label de l’Observeur du Design, le grand prix international du [...]

  • Le mini-site Métamorphose est en ligne
    2011-07-06 17:05:23

    [...] 2009, l‘Evénement Métamorphose a été labellisé par l’Observeur du Design 2010, concours international de design, organisé par [...]

  • L'Observeur du Design 2012 à Novoceram
    2011-07-06 15:46:15

    [...] la deuxième fois que Novoceram est récompensée dans ce concours. En 2009, ce sont les collections Trèsjouy, [...]

  • Nettoyage
    2010-05-12 10:12:42

    Beaucoup d’articles intéressant sur ce site ! dommage qu’il n’y ai pas la possibilité de les télécharger en pdf, ça serait un grand plus. David de entreprise nettoyage

Write a comment

Related articles