Fabuloft : the new Novoceram booth at Cersaie 2015
In a loft in the heart of three old factories from the 50s, 60s and 70s we invite you to discover our new booth « Fabuloft » at Cersaie 2015, the International Exhibition of the Ceramic Tile and Bathroom Furnishings.
This place, steeped in history, has been transformed by an imaginary character: an atypical architect who made it his working and living space, while keeping the original soul of these buildings.
Here, every object tells its story in a purely industrial style: behind industrial windows letting in the light, the loft hides vast living rooms in which second-hand objects mix are in perfect harmony with DIY furniture. Mixing vintage and design, old machines, real sculptural elements, bear witnesses of the past, while a transformed container becomes a full element of the architecture of the loft.
The scenography, designed by the interior designer Francesco Catalano, features a skillful mix of antique and modern style, typical of the industrial style from which a powerful harmony emanate from the association of rough materials: cement, metal and wood.
This fabulous loft, is also the place where we will soon unveil a preview of all our new collections. A spacious living room and a warm porch are covered with Napami, a ceramic wood surface with natural elegance, and Petitot, through-colour porcelain stoneware inspired by the works of Ennemond Alexandre Petitot, a renowned architect of the 18th century, a collection that adds a chic and captivating look to the studio and the bathroom.
Novoceram presents also its first single-firing tile collection in the format 45×45, Domus, with contemporary concrete effect and refined design.
To immerse you in Fabuloft concept, please follow us on Twitter, Facebook and Google +, by following the hashtag #WeLoftYou!
There you will find more information about Cersaie 2015 and get your free invitation!
Booth « Fabuloft » – Novoceram
Cersaie 2015 – International Exhibition of Ceramic Tile and Bathroom Furnishings
Pavilion 18 : Booth B42 – C39
Bologna – Quartiere Fieristico
From 28 September to 2 October 2015
From 9.00 am to 7.00 pm.